Our company deals with consulting, design and marketing of all types of electrical wires & cables and electromechanical modules for movable systems.

Within the framework of consulting, we diagnose the problems in the designated area; essentially characterize the appropriate cables for optimum fitness for the special task and environment, while taking into consideration both economic as well as technical factors.

We keep esteemed connections with engineering and design offices, accompany projects of big sizes from the planning stage to the finishing point.

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Ms. Sylvia Birenboim, who is both the owner and its general manager, established the company in 1986.
She has been active in the special electrical cables field for the past 45 years, including consulting, design and supply of cables for many big projects in Israel

and abroad.

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In 2021, Ms. Sylvia Birenboim was awarded the title of Honorary Member from the Association of Electrical and Electronic Engineers in Israel, as a sign of recognition and appreciation for her many years of activity in the field of electricity.

She has been engaged over the years in the development, consulting, and supply of special electrical cables.
Ms. Birenboim worked on the development and planning of cable models to solve problems in the industry with professionalism and in-depth knowledge. She continues to advise engineering offices on the characterization of cables and their suitability for various projects.